5 Online Marketing Strategies for New Marketers

Educating your audience involves sharing valuable insights, tips, or tutorials related to your niche. This positions you as an expert while subtly integrating your products or services into the conversation.

When people see you as a reliable source of information, they’re more likely to trust your recommendations and consider your offerings.

• Write blog posts answering common questions.

• Create short videos or infographics for social media.

• Offer free resources, such as eBooks or templates, in exchange for email subscriptions.

Begin with a topic you know your audience struggles with. For instance, if you’re in fitness, create a “Beginner’s Guide to Meal Prep” that links to your paid meal plans.  Or most commonly used by marketers is the “Freebie”.  Marketers offer a “freebie” to collect an email and email the “freebie” that is packed with information.  Then the email address is placed into an email campaign.  

Social proof involves showcasing testimonials, reviews, or case studies to demonstrate the value of your offerings.

People trust other people. Seeing positive feedback from existing customers reassures potential buyers about the quality of your products or services.

• Add customer testimonials to your website or landing pages.

• Share user-generated content, such as photos or videos, on your social media platforms.

• Display stats like “Over 5,000 happy clients” on your promotional materials.

Ask satisfied clients or customers for a quick review. Use tools like Senja.io to organize and showcase testimonials seamlessly.  Or if your business is on Google, ask your clients or customers to write you a review on Google. If you are an affiliate for a company, you can also use their social proof just never show income statements. That will get you into hot water.

Consistency in content creation means delivering high-quality resources that resonate with your audience, whether through blogs, social media posts, or emails.

Regular content keeps your audience engaged and helps you stay top-of-mind. Over time, this builds a loyal following that is more likely to convert.

• Plan a content calendar to ensure regular posting.

• Use email sequences to nurture subscribers.

• Experiment with different formats, like podcasts or webinars, to reach varied audiences.

Identify the platforms where your audience spends the most time and focus your efforts there. For example, if your audience is on Instagram, prioritize reels and carousels.  I started on TikTok and found that my audience was not on TikTok so I expanded to Instagram and have had much more engagement there and with blogging.  It is kinda trial and error, the main key is to not give up, stay consistent and pivot when needed.

Some of the greatest marketers are storytellers. Storytelling involves weaving relatable and engaging stories into your marketing. It could be your personal journey, customer success stories, or the challenges your product solves.

Stories create emotional connections, making your brand memorable and relatable. People remember stories more than sales pitches.

• Share your “why” behind starting your business in blog posts or videos.

• Highlight customer transformations using your products.

• Incorporate storytelling into your email marketing campaigns.

Write a heartfelt blog post about how you overcame a common problem your audience faces and how your product or service played a role in the solution.  You could also create a carousel on Instagram with the same information just keep it on the shorter side.

CTAs are prompts encouraging your audience to take specific actions, such as subscribing to your newsletter, downloading a guide, or making a purchase. Samples of CTA’s are: “Buy Now” or “Learn More” or “Share With Your Network” or “Leave a Review”.

A well-placed, compelling CTA guides your audience toward the next step in their journey, whether it’s learning more or making a purchase.

• Use action-oriented language like “Get Started Today” instead of generic phrases.

• Place CTAs strategically within your content, such as mid-way through blog posts or at the end of social media captions.

• Test different designs, colors, and phrasing to see what resonates most.

In your next email campaign, include a CTA encouraging readers to book a free consultation with you or grab your freebie for more information.  You can also place a CTA in your social media post or caption section of your social media post.

Getting started in online marketing may feel daunting, but with these five strategies—educating your audience, leveraging social proof, creating consistent content, storytelling, and optimizing CTAs—you’ll be well on your way to building a thriving online business.

If you’re ready to take the leap but need additional support, connect with Feel Good Hustle for resources and tools tailored to online business success. We deliver quick, insightful updates on business and wellness every day of the week. Let’s grow together!